A Rose by Any Other Name

by Marilou Long on May 28, 2009

in Crossvault Capital,Investment Strategies

We are frequently asked how we came up with the name of our firm, Crossvault Capital Management.  Rather than using our own names, Laura and I wanted to come up with a name that meant something about our philosophy of managing money.  On a practical note, we also wouldn’t have to keep changing the name of the firm if we added partners.  The name also had to be available for copyright protection and reserving the URL.

 All the Greek goddesses were already taken, and many of them have unsavory reputations anyway.  There also seemed to be a lot of firm names having to do with navigation, safety, trust, or soaring images.  We manage money in a very classic and straightforward manner, so we looked around at classical architecture books to get ideas.  In a book on Palladian villas, we saw the description of the crossvault, an intersection of two simple vaults.  The crossvault is known for its strength and elegance, and we describe our two simple vaults as our focused investment strategy and strong client communications and service.

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