Facebook Advertising

by Laura Ehrenberg-Chesler on September 15, 2017

in politics,Social media

With all the uproar over inclusion and sensitivity these days, I find it remarkable that Facebook, whose CEO Mark Zuckerberg had spoken out loudly about these issues, would enable Jew haters to advertise to their audience freely and easily. It shows a complete lack of concern about the very issues Facebook says it cares most about. They gave their standard canned response about how this kind of thing has no place on their platform, and they would “explore ways to fix it”. However, this is not the first time, nor I’m afraid will it be the last. It will be interesting to see if any of these socially preoccupied CEO’s ever put their money where their mouth is.

From “ProPublica”:
“Until this week, when we asked Facebook about it, the world’s largest social network enabled advertisers to direct their pitches to the news feeds of almost 2,300 people who expressed interest in the topics of “Jew hater,” “How to burn Jews,” or, “History of ‘why Jews ruin the world.'”

To test if these ad categories were real, we paid $30 to target those groups with three “promoted posts” — in which a ProPublica article or post was displayed in their news feeds. Facebook approved all three ads within 15 minutes.

After we contacted Facebook, it removed the anti-Semitic categories — which were created by an algorithm rather than by people — and said it would explore ways to fix the problem, such as limiting the number of categories available or scrutinizing them before they are displayed to buyers.”

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